Earlier this month, Meta, the tech giant behind Facebook and Instagram, introduced its latest social media platform, “Threads, an Instagram app,” available on the App Store. Threads is not just another social networking app; it’s a space where communities gather to discuss everything from current topics to tomorrow’s trends. The app has already taken off, boasting an impressive user base of over 100 million thanks to its seamless integration with Instagram.

Similar to Twitter, Threads allows users to engage with messages through likes, comments, or “rethreads.” But this new platform offers some unique features that set it apart:

Seamless Integration with Instagram

Threads allows users to quickly create accounts, follow their existing Instagram followers, and populate their Threads feeds.

 Your Instagram handle and verification will carry over to Threads, giving you the option to customize your profile.

Diverse Content Formats

Threads lets users post content up to 500 characters in length, including links, photos, and videos up to five minutes long.

This versatility in content creation opens up exciting possibilities for brands looking to engage with their audience in more meaningful ways.

Promising Future Features

Instagram CEO, Adam Mosseri, has hinted at adding features like search functionality, hashtags, a following feed, and potentially direct messaging.

While advertising through media spend is not currently available, it’s likely that this capability will be introduced down the line.

However, it’s worth noting that Threads has not yet made its debut in the European Union due to data privacy concerns.

What Should Your Brand Do?

Given Threads’ rapid growth and integration with Instagram, registering and securing your brand’s account on Threads is a prudent move. This ensures that your brand maintains an official presence on this new platform, and competitors can’t claim your Instagram handle name.

Now, your brand has a decision to make:

Jump In:

 Brands like Wendy’s, Duolingo, Lyft, and Spotify have already embraced Threads and started posting. If you have a substantial following or a robust content strategy on Twitter, Threads could offer an opportunity to adapt your content for a new platform.

Wait and See:

While Threads has gained traction quickly, it’s uncertain how long this momentum will last and whether users will remain engaged over time. Monitor user growth and engagement metrics to determine if the potential return on investment justifies joining this new social channel.

Considerations Before Posting on Threads:

Before diving in, reflect on what you aim to achieve on Threads and whether your goals align with your existing strategies. Define your brand’s voice and purpose, ensuring it fits seamlessly into your social media and overall brand strategy. Finally, prepare your team for execution, considering factors like publishing, community management, and customer service, given the current limitations in Threads’ tools and capabilities.

In the rapidly changing social media landscape, staying ahead is essential. Threads by Meta has emerged as a promising contender, and these tips can help you determine the right approach for your brand in this ever-evolving digital universe. If you’re ready to explore Threads, we’re here to help you weave a strategic plan for success.

 Reach out to our social media experts and embark on this exciting journey.