Digital marketing for lawyers: two readings of one search
This search means 2 different things in England and Wales. Most people typing it run a firm and want it marketed. A minority want a solicitor advising on advertising law, including whether a marketing arrangement is lawful. We are the first, not the second, and we give no legal advice.
Last updated: 5 August 2026
What does a solicitor advising on marketing law actually do?
Advises businesses on the law governing how they promote themselves. It is a practice area, not a marketing service.
The subject matter runs to what may be claimed and what must be capable of being substantiated, how personal data may be used to reach people, and who owns the material in a campaign. For a law firm it reaches further than that, into whether a commercial arrangement may be entered into at all.
That extension is what makes this reading of the search bigger here than in other markets. LASPO 2012 section 56 restricts referral fees in prescribed legal business, which includes personal injury, and it binds the party paying as well as the party paid. So a firm can need a solicitor about the shape of its marketing contract, quite separately from anything published on its website. We do not touch that question and the funding side of it belongs on personal injury law firm marketing, not here.
Are we that solicitor?
No. We do not provide legal advice and we are not lawyers.
That is the second time this page has said it and it is deliberate. If you arrived looking for counsel on whether a campaign, a claim in an advertisement, or a supplier arrangement is lawful, you need a regulated practice in that field. A marketing supplier implying otherwise is a problem of a different order from an ordinary overclaim, and this audience is better placed than most to notice.
What we do is the other reading: build the pages, write what goes on them, and work on how a firm is found in search.
| A marketing supplier, which is us | A solicitor advising on marketing law | |
|---|---|---|
| What it produces | Pages, published price information, search visibility | Advice on whether something may lawfully be said, paid for or agreed |
| What you are buying | A scope of work at a fixed price | Regulated legal services |
| Can say whether an arrangement is permitted | No | Yes |
| Can say whether the firm is compliant | No — only the firm and its COLP | Advises the firm making that judgement |
| Our published price | £890 pack, £2,400 build | Not ours to state |
What does digital marketing for a firm in England and Wales involve that it does not elsewhere?
A body of published price information, which is content work rather than design work.
The SRA Transparency Rules have been in force since 6 December 2018 and require price publication for specified work types. We checked the position on 3 August 2026. This has no equivalent in the Australian or United States trees, and it changes the shape of the job: a proportion of the build is drafting fee information the firm has to stand behind, agreed internally before anybody writes a line of it.
A damaging admission: that part is slow and it is not our decision. The numbers come out of the firm's own matter data and the wording has to be signed off inside the firm. We can draft, structure and publish; we cannot decide what a firm charges, and a supplier who offers to write your fee pages without asking for your figures is writing fiction.
How do you tell which of the two you need?
By the shape of the question. One begins "may we", the other begins "how would anybody find us".
Two further tests, because the first is not always enough. Who in the firm is asking. A question arriving from the COLP or a risk partner is almost always the first reading, however it is phrased; one arriving from a practice group that wants more instructions is almost always the second. What the answer would be written on. Advice arrives as advice. Our work arrives as pages.
The two purchases also happen at different moments. Advice about an arrangement is wanted before a contract is signed. A build is wanted after the firm has settled what it wants to be found for. A firm that has confused the two usually discovers it by putting a question to a supplier that the supplier is not entitled to answer.
In London, 2,900 people a month search for an immigration solicitor at around £18.75 a click, measured 3 August 2026. A hundred of those clicks is £1,875 — arithmetic on the two figures beside it, not a forecast — which is roughly the cost of buying attention that a page then has to hold.
Who can commit the firm to a published figure?
Somebody inside it, named, and identified before the page is drafted rather than after.
This is the practical bottleneck in a transparency build. Fee information is not editorial copy a supplier can improve on its own; it is a statement the firm has to be willing to stand behind when a client quotes it back months later. So the arrangement should name the person who can agree a figure and the person who reviews the wording, and where price is involved that pair usually works alongside the COLP.
We never say we make a firm compliant. Only the firm and its COLP can reach that judgement, and this is the third place on this page where the honest answer is that the question is not ours.
What does it cost, and how do you charge?
Price Transparency Pack £890, ten working days. Firm Site £2,400, Firm Site+ £4,200, Authority Build £6,900. Retainers £600, £1,200 or £2,400 a month with no minimum term, and £700 off a build taken with six months of retainer.
Fixed prices on scope and time, never per enquiry, per matter or per client. Of the 40 legal-marketing suppliers we read in full on 3 August 2026, 12 published a price at all, 5 of those showed a range rather than a figure, 8 claimed a guarantee of some kind, and 1 offered work with no minimum term. We cannot promise a ranking and neither can anybody else.
What this is worth where you are
In London, 2,900 people a month search for immigration, and Google charges around £18.75 for one of those clicks. We hold the same figures for 52 cities.
The free report gives you yours, plus which of the pages the rules ask for are missing from your site, and what 40 suppliers charge.
Where should I read next?
If the exercise is a plan rather than a purchase: marketing strategy for law firm.
On writing rather than building: lawyer content marketing.
By practice area, and written from the client's side: personal injury lawyer marketing.
On what happens after somebody arrives: lead generation for law firm.
If you sell to firms rather than run one: marketing to solicitors.
Frequently asked questions
What does a solicitor advising on marketing law do?
Advises on the law governing how a business promotes itself, including what may be claimed and substantiated, how personal data may be used to reach people, who owns campaign material, and for a firm, whether a commercial arrangement may be entered into at all.
Are you that solicitor?
No, we do not provide legal advice and we are not lawyers, so a question about whether a campaign or a supplier arrangement is lawful belongs with a regulated practice in that field.
Why is the second reading of this search bigger in England and Wales?
Because LASPO 2012 section 56 restricts referral fees in prescribed legal business including personal injury and binds the payer as well as the payee, so a firm can need advice about its marketing contract as well as its advertisements.
What does marketing a firm here involve that it does not elsewhere?
Published price information for specified work types under the SRA Transparency Rules, in force since 6 December 2018, which is drafting and sign-off work rather than design work.
How do I tell which of the two I need?
By the shape of the question, by who in the firm is asking, and by what the answer would be written on: advice arrives as advice, and a build arrives as pages.
Who can commit the firm to a published fee figure?
A named person inside the firm, identified before the page is drafted, because fee information is a statement the firm has to stand behind when a client quotes it back rather than copy a supplier can improve alone.
Can you make our firm compliant?
No. Only the firm and its COLP can reach that judgement; we build the pages the rules ask for and say plainly where the decision is not ours.
How much does it cost?
Price Transparency Pack £890, Firm Site £2,400, Firm Site+ £4,200, Authority Build £6,900, retainers £600, £1,200 or £2,400 a month with no minimum term.