Law firm SEO, and the search advantage UK firms already hold

English and Welsh firms are already required to publish price and service information. Those disclosures answer the exact questions people search for, which means the compulsory work and the ranking work are the same work. Almost no firm writes them that way.

Last updated: 4 August 2026

Why are the transparency rules a search advantage?

Because the rule asks a firm to answer the questions its clients most want answered, and answering them well is also how a page ranks.

The SRA Transparency Rules have been in force since 6 December 2018 and require price and service information for specified work types. Consider what that actually means as a set of documents: what the work costs, what the disbursements are, how long it takes, who does it and what their qualifications are.

Now consider what people search: how much does a conveyancing solicitor cost, how long does probate take, what are the fees for an immigration application.

They are the same questions. A firm doing the disclosure properly has written the highest-intent pages on its site as a by-product.

The evidence that almost nobody does: of the 40 legal-marketing suppliers we read on 3 August 2026 — the people selling to these firms — 12 published a price and 5 of those only a range. The habit of not answering runs through the whole market.

What does a firm actually have to build?

Fewer pages than an agency will propose, and specific ones.

A two-work-type firm with three fee earners is looking at eleven or twelve pages. A supplier proposing sixty is selling volume, and volume without search intent behind it is how a site fills with pages nobody looks for.

A damaging admission: month one produces nothing measurable. The crawl, the page map and the drafting all happen before any position moves, and no supplier can compress that.

What does it cost, here and elsewhere?

Ours is published. Most are not.

£700 comes off the build when taken with six months of retainer.

For context on what the traffic is worth: London immigration runs 2,900 searches a month at around £18.75 a click, and Manchester conveyancing 1,760 at £18.57, measured 3 August 2026. A hundred Manchester clicks is roughly £1,857 — which makes the Price Transparency Pack cheaper than buying half a year of the search it helps you rank for.

Which of these names are actually agencies?

Two of the four below are not, and that matters when a shortlist is assembled from a search result.

None of the four is a marketing agency. They rank on these searches because they publish substantial material about running a firm — which is itself the lesson of this page. Publishing the answer is what ranks, whoever you are.

⚠ We record whether a price appeared on the page, not what it was. The figures our tooling collected mixed genuine fees with case values and fragments, so attributing a number to a named business would publish something unverified.

What must a proposal contain before you sign it?

Six items. A proposal missing more than two is not comparable with one that has them all.

1. The price, as a figure rather than a range.
2. The minimum term, if any. One supplier in forty offers none.
3. Which pages get built, by name and count.
4. Who writes the price information, and whether a fee earner approves it before publication.
5. Who owns the site and the content if the relationship ends.
6. What the supplier will not do.

Item four is specific to this jurisdiction. The published price information is a statement by the firm, not by its marketing supplier, and it should be approved by somebody who can stand behind it.

We build the pages the rules ask for. We do not judge whether a firm complies — that judgement belongs to the firm and its COLP, and a supplier claiming otherwise is offering something it cannot give.

Where is another supplier the better choice?

Two situations.

When instructions are needed this quarter. Nothing here works in under three months. We do not manage ad spend, and a paid specialist is the correct answer.

When the firm wants the price information drafted by somebody who can advise on the rule itself. We write pages; a compliance consultancy advises on obligations. Those are different services and a firm unsure of its position should take the second before the first.

Before you shortlist anyone

We read 40 legal-marketing suppliers in full in August 2026 — including several on this page. Twelve published a price. One offered work with no minimum term.

The free report gives you the full count, named, so you can repeat it rather than take ours. It also shows how many people search for your practice areas in your town, and what those clicks cost to buy at Google's own prices.

Get the report — five questions, about two minutes →

No call required. Our own prices are on that page.

Where should I read next?

If you are choosing between agencies: law firm SEO agency, lawyer marketing agency, legal marketing agency and marketing agency for legal firms each approach the selection from a different angle.

If the site itself is the problem rather than the searches, law firm website design company.

Frequently asked questions