Law firm website design and SEO, with the prices published

Why do the three markets need different pages?

Because a law firm's website obligations come from its regulator, and the three regulators want different things. Running one page with the currency swapped would be pretending otherwise, and this is an audience that reads closely.

The clearest illustration is the product itself. In England and Wales we sell a Price Transparency Pack, because the SRA transparency rules require published price and service information and there is a defined list of what each page must contain. In Australia and the United States we sell a Practice Sprint instead — the same craft, a different job, because neither jurisdiction has an equivalent publication rule and calling it a compliance product would be a false statement about a firm's obligations.

Regulatory summaries are orientation written by a marketing supplier, current as at 3 August 2026. Each market page carries the detail and the caveats. Confirm anything you intend to rely on with your own regulator.

What does a law firm website actually cost?

Ours are above and on each market page in full. The wider answer is that almost nobody will tell you: of forty legal-marketing suppliers we read in August 2026, twelve published a price at all and five of those only a "from" figure.

That is the finding the whole of this section is built on. Twenty-four per cent of the questions buyers ask on these searches are cost questions; thirty per cent of suppliers answer them. The most-asked question in the category is the one almost nobody answers, so we answer it on every page and put the count next to it.

How long before it does anything?

A build is three to five weeks. The wedge products — the Price Transparency Pack and the Practice Sprint — finish inside ten and eight working days respectively, and they are the only parts of this that produce something you can show a partner inside a month.

Search work is slower and we would rather say so here than in month one. Movement on low-competition terms takes roughly two to three months; the harder terms take considerably longer. Month one produces nothing you can see. If that is a problem, the wedge is the purchase and the retainer is not.

Can anyone guarantee a ranking?

No, and eight of the forty suppliers we read claim one anyway. Nobody controls how a search engine orders results, so a guarantee is a promise about something outside the promiser's control.

What is inside anyone's control is which pages exist, what they say, whether they load, and whether the firm can approve copy inside a fortnight. For most firm sites that last one is the real constraint, which is why we ask about it in the form rather than discovering it in month three.

Who is this not for?

Three cases, and we would rather lose the enquiry than the afternoon.

• Firms whose constraint is fee-earner capacity rather than enquiries. More enquiries make that worse, not better.
• Firms where nobody can approve a page of copy within a fortnight. Legal copy cannot publish without a qualified person signing it off, and approval loops kill more retainers than budget does.
• Chambers, and practices doing purely publicly-funded work. We have no useful data on either model and you would spot the guesswork in the first ten minutes.

How do you charge?

Flat fees and flat monthly retainers, published, with no minimum term. Never per enquiry, per lead or per case — and in each of the three markets that refusal rests on a different rule, which is set out on the relevant page.

The retainer having no minimum term is not generosity. It means month seven has to earn itself the same as month one, which is the only arrangement that keeps a supplier honest when the interesting part of the work is finished.