◉ US law firms — all states
No American supplier can lawfully charge your firm a share of a case fee — Model Rule 5.4 prohibits sharing legal fees with non-lawyers, and every state has its own version. So the only honest structures are flat fees and flat retainers. Ours start at $1,450 and are published below.
Answer five questions and we will send you a free report with three things in it:
One page, with our fee on it, written to be forwarded to the managing partner rather than presented from memory. Yours whether or not we ever speak.
Not for you if the firm's constraint is attorney capacity rather than intake volume. More intake would make that worse, and we would rather say so here than on a call.
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◉ Free practice report
Five questions, about two minutes. You get the demand in your metro, what is missing from your site, and what forty suppliers charge — on one page, whether or not we ever speak.
Fifty states plus the District of Columbia, each with its own rules of professional conduct. The supplier count is ours: the top ten organic results for fifteen buying terms across the United States, the UK and Australia, read in full on 3 August 2026.
Because charging a percentage of a case fee would be sharing legal fees with a non-lawyer, and that is prohibited.
A lawyer or law firm shall not share legal fees with a nonlawyer, except in the limited circumstances the rule sets out.
ABA Model Rule 5.4(a) — paraphrased; every state adopts its own version
The part worth noticing is who the rule binds. It binds you. A marketing agency proposing a percentage of recovered fees is proposing an arrangement that creates a problem for the firm, not for the agency — and when the grievance arrives, the agency is not the one answering it.
Per-lead pricing sits in a greyer area and varies considerably by state, with several restricting payment for recommendations and referrals. We do not go near it, for a simpler commercial reason as well: per-lead pricing rewards volume, and volume is not what a firm with finite attorney hours needs. A flat fee means we are paid the same whether we send you thirty poor intakes or six good ones, which leaves us free to aim at the second.
There is no national American regulator of legal advertising. Fifty states and the District of Columbia each maintain their own rules of professional conduct, most modelled on the ABA Model Rules and none identical to them.
| What it governs | Model Rule | What it means for a website |
|---|---|---|
| False or misleading claims | 7.1 | The broadest one and the one most sites trip. A statement can be literally true and still misleading if it creates an unjustified expectation — which is what most "results" headlines do. |
| Advertising and solicitation | 7.2, 7.3 | Governs how services may be advertised and what may be given for a recommendation. Several states impose additional requirements the Model Rules do not. |
| Sharing fees with non-lawyers | 5.4 | Rules out any pricing tied to a share of case fees. This is why our fees are flat and published. |
| Past results and testimonials | 7.1 in practice | Many states require specific disclaimers, and some regulate placement and prominence. Treat every verdict figure on a site as a state-specific question. |
| Filing or pre-review of advertisements | No model provision | Some states require advertisements to be filed with or reviewed by the bar. This is purely state-level and is the requirement out-of-state suppliers most often miss entirely. |
Orientation only. The Model Rules are a model — the rule that binds your firm is your state's.
Everything with a regulatory dimension goes to whoever handles that at the firm before it goes live. We build expecting that review rather than around it, and we would rather lose a headline in review than have the firm answer for it later.
Fixed, in US dollars, and on the page. Twenty-eight of the forty suppliers we read in August would not tell you this much before a sales call.
| What you are buying | Fee | Delivery | What it is |
|---|---|---|---|
| Practice Sprint | $1,450 | 8 business days | A single practice-area landing system: the page, the intake path and the follow-up behind it. Standalone — it finishes. |
| Firm Site | $2,900 | 3 weeks | 7 pages. Your hosting, your domain, yours from the day it goes live. |
| Firm Site+ | $4,900 | 5 weeks | 12 pages, for a firm with several practice areas to separate properly. |
| Authority Build | $8,500 | 8 weeks | Multi-office, with each office and area given its own page. |
| Foundation — search and content | $750/mo | No minimum term | One metro, one practice area. |
| Growth — search and content | $1,500/mo | No minimum term | Three areas, content plus local. Where most firms start. |
| Authority — search and content | $2,900/mo | No minimum term | Multi-area, with digital PR. |
Taking a build with six months of a retainer takes $900 off the build. Not a discount for signing quickly — the retainer months are what make the build worth doing. Billed monthly, and you can stop at any month.
One of the forty suppliers we read offered work with no minimum term. Twelve-month agreements are the norm here, and it is worth asking any supplier what they think would happen if they had to earn month seven.
// Three things against us, before you decide
We are not admitted anywhere in the United States and we are not your ethics counsel. We are a marketing supplier. Everything with a regulatory dimension goes to whoever advises the firm on it before publication — and in a state with advertising filing requirements, that review is not optional.
Personal injury is the most contested search market in the country and we will not pretend otherwise. Clicks in Houston run past $110 and the incumbents have been compounding authority for a decade. If PI in a top-ten metro is the whole plan, the honest answer is that the money buys less than the pitch decks suggest.
Month one produces nothing you can see, and we cannot promise a ranking. Nobody controls how a search engine orders results; eight of the forty suppliers we read claim a guarantee anyway. What we commit to is a defined scope, a fixed fee and a date.
No, and neither can anyone else. Sharing legal fees with a non-lawyer is prohibited under Model Rule 5.4 and every state's version of it. A supplier offering it is proposing an arrangement the firm answers for, not the supplier. We charge a flat fee for the build and a flat monthly fee for search work.
In some states, yes — there are filing and review requirements that have no equivalent in the ABA Model Rules, and they are the requirement out-of-state suppliers most often miss. Check with your state bar before anything goes live. We build to whatever they tell you.
Usually, with disclaimers, and the requirements vary by state — some regulate the wording, the placement and the prominence. Treat every figure as a state-specific question rather than a design one. A results page built without checking is the most common way a firm site creates a problem for itself.
We will not invent a number for you, and be careful of anyone who does — they are modelling your case values and conversion rate without having seen either. What we can tell you exactly is our side: the build is a fixed fee, the retainer is flat with no minimum term, and both are published above. Put your own average case value against them and the arithmetic takes a minute.
The firm does, from the day it goes live. It sits on your hosting under your domain, and if you stop the retainer the site stays where it is. There is nothing to buy back and no license to renew.
Ask us on the call which Model Rule ends per-case pricing and why states differ on testimonials. It takes thirty seconds. We would rather be measured on that than on a wall of logos.
// Elsewhere in this section
Waa Tech Digital FZE is a marketing and web development supplier. We are not a law firm, we do not provide legal services or legal advice, and we are not approved, endorsed or accredited by the American Bar Association or by any state bar. Nothing on this page is legal or ethics advice, and the rule summaries here are written for orientation by a non-lawyer. The ABA Model Rules are a model only — the rules that bind your firm are your state's, and they change. Confirm with the bar of every state the firm is licensed in before relying on anything above.
183 pages. Every price on them is published, and every figure is dated and sourced.
