◉ Australian practices — all states and territories
Australia has no national rule requiring firms to publish their prices, unlike England and Wales. What does apply is costs disclosure to the client, and — in Queensland and New South Wales — statutory limits on how personal injury services may be advertised at all. A single practice-area system is A$1,900.
Answer five questions and we will send you a free report with three things in it:
One page, with our fee on it, written to be forwarded to the other principals rather than presented from memory. Yours whether or not we ever speak.
Not for you if the practice's constraint is practitioner capacity rather than enquiries. More enquiries would make that worse, and we would rather say so here than on a call.
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◉ Free practice report
Five questions, about two minutes. You get the demand in your city, what is missing from your site, and what forty suppliers charge — on one page, whether or not we ever speak.
The supplier count is ours: the top ten organic results for fifteen buying terms across Australia, the UK and the United States, read in full on 3 August 2026. The regulatory figures describe the position as we understood it on the same date — see the dated note below, and confirm with your own state's regulator before relying on any of it.
No. There is no national obligation on Australian law practices to publish prices on a website, and any supplier selling you a "compliance pack" for one is selling you a rule that does not exist.
We say this at the top of the page because it is the single most useful thing we can tell an Australian principal who has just read an English marketing page and wondered whether they are exposed. You are not. The obligations here are different in kind.
Two things matter for a website, and only one of them is about price.
Under the Legal Profession Uniform Law, a practice must disclose costs to the client before or as soon as practicable after instructions are taken. That is a client-facing duty, discharged in a costs disclosure and a costs agreement — not a publication duty discharged on a web page.
The practical consequence for a website is the opposite of what firms assume. Because the disclosure happens privately and in writing, publishing an indicative range publicly is a marketing choice, not a legal one — which means it is entirely available to you, and almost nobody uses it.
Queensland and New South Wales both place statutory restrictions on advertising personal injury legal services. These are real limits on what may appear in a public advertisement, not conduct-rule guidance, and they apply to the practice regardless of who built the site.
If the practice takes personal injury work and operates in either state, the advertising restrictions govern the site before any question of search rankings arises. It is the first thing we ask about, and it is the reason a PI page for a Queensland firm is a different document from the same page for a Victorian one.
| Jurisdiction | Costs disclosure regime | PI advertising restriction |
|---|---|---|
| New South Wales | Legal Profession Uniform Law | Yes — statutory restrictions apply |
| Victoria | Legal Profession Uniform Law | No equivalent statutory restriction |
| Western Australia | Legal Profession Uniform Law | No equivalent statutory restriction |
| Queensland | State legislation, not the Uniform Law | Yes — statutory restrictions apply |
| South Australia, Tasmania, ACT, NT | Own state or territory regime | Confirm locally |
A summary for orientation, not advice. The detail — thresholds, exemptions and what counts as an advertisement — is state-specific and changes.
Because it is the wrong structure, and in personal injury it walks into the advertising restrictions above from a direction most suppliers never consider.
Per-lead pricing also prices the wrong thing. It rewards volume, and volume is not what a practice with finite practitioner hours needs. A flat monthly fee means we are paid the same whether we send you thirty poor enquiries or six good ones, which leaves us free to aim at the second — and it means the numbers on this page are the numbers, in A$, whatever the month produces.
Fixed, in Australian dollars, and on the page. These are not conversions of our UK fees — each market's prices were set against that market's own comparables, so the numbers are genuinely different offers rather than one offer in three currencies.
| What you are buying | Fee | Delivery | What it is |
|---|---|---|---|
| Practice Sprint | A$1,900 | 8 working days | A single practice-area landing system: the page, the intake path and the enquiry handling behind it. Standalone — it finishes. |
| Firm Site | A$4,200 | 3 weeks | 7 pages. Your hosting, your domain, yours from the day it goes live. |
| Firm Site+ | A$7,500 | 5 weeks | 12 pages, for a practice with several areas to separate properly. |
| Authority Build | A$12,500 | 8 weeks | Multi-office, with each office and area given its own page. |
| Foundation — search and content | A$1,100/mo | No minimum term | One city, one practice area. |
| Growth — search and content | A$2,100/mo | No minimum term | Three areas, content plus local. Where most practices start. |
| Authority — search and content | A$3,900/mo | No minimum term | Multi-area, with digital PR. |
Taking a build with six months of a retainer takes A$1,400 off the build. Not a discount for signing quickly — the retainer months are what make the build worth doing. Charged monthly, and you can stop at any month.
One of the forty suppliers we read offered work with no minimum term. Twelve months is the norm in this market, and it is worth asking any supplier why they need it.
// Three things against us, before you decide
We are not Australian-regulated and we do not pretend to be. We are a marketing supplier. Anything on your site with a regulatory dimension — and in Queensland or NSW personal injury work, that is most of it — should be reviewed by someone at the practice before it goes live. We build expecting that review rather than around it.
Month one produces nothing you can see. A build is three to five weeks. Search work moves on low-competition terms in roughly two to three months and on harder ones considerably later. The Practice Sprint is the only part of this that finishes inside a fortnight.
We cannot promise a ranking, and neither can anyone else. Eight of the forty suppliers we read claim a guarantee of some kind. Nobody controls how a search engine orders results; what we commit to is a defined scope, a fixed fee and a date.
No. There is no Australian rule requiring it. Costs disclosure is a duty owed to the client, discharged privately in writing before or as soon as practicable after instructions are taken. Publishing an indicative range is a marketing decision — which is what makes it effective, because your competitors treat it as forbidden when it simply is not.
It depends on the state, and in Queensland and New South Wales there are statutory restrictions on how personal injury legal services may be advertised. This is the first thing we ask about, and it changes the page before any search question arises. Confirm the detail with your state's regulator — we build to what they tell you, not to what we assume.
For some, and the difference is predictable. It works when the practice takes work people search for — family, conveyancing, wills and estates, employment — and has capacity for more of it. Family law alone runs to thousands of searches a month in Brisbane, Sydney and Adelaide. It does not work when the constraint is practitioner hours, when the practice is referral-only by design, or when nobody can approve a page of copy inside a fortnight.
Because they are not conversions. Each market's fees were set against that market's own comparables, and the Australian floor for this work sits materially higher than the English one. Converting a UK price into A$ would have produced a number that made no sense to anyone here.
The practice does, from the day it goes live. It sits on your hosting under your domain, and if you stop the retainer the site stays where it is. There is nothing to buy back.
Ask us on the call which states the Uniform Law applies in and which two restrict personal injury advertising. It takes thirty seconds and it is a fair test — and if a supplier cannot answer it, they are about to build your site from an American template.
// Elsewhere in this section
Waa Tech Digital FZE is a marketing and web development supplier. We are not a law practice, we do not provide legal services or legal advice, and we are not approved, endorsed or accredited by any Australian legal regulator. Nothing on this page is advice on your professional obligations, and the regulatory summaries here are written for orientation by a non-lawyer. Legal profession regulation in Australia is state and territory based and changes — confirm the position for the states you practise in with that state's regulator before relying on anything above.
29 pages. Every price on them is published, and every figure is dated and sourced.
