Forward Push and law firm marketing: an evaluation checklist

Forward Push is not among the 40 legal-marketing suppliers we read in full on 3 August 2026, so we hold no record of it and say nothing about it here. This page is about something you can act on instead: how to test whether any regional agency's claim to know your market survives contact with numbers.

Last updated: 5 August 2026

What does our reading record about this company?

Nothing, because it is not in the sample.

On 3 August 2026 we read 40 legal-marketing supplier websites in full and recorded one field against each: whether a price was published on the page that day. Twelve were. The 40 came from the top ten organic results for fifteen buying terms across three countries, which is a narrow net cast on a single morning.

Forward Push is not one of them. That means our reading does not cover it. It does not mean anything about the business, and we will not describe its work, its results, its clients, its pricing or its people, because we have examined none of them.

Should you take a rival's word for any of this?

No, and you should not have to.

We build websites and search work for law firms in the United States, which makes us a competitor of every agency a partner is likely to be weighing. That conflict is real and disclosure does not dissolve it. What it does is set the limit of what this page can honestly be: a method you run yourself, on evidence you can obtain without asking us or them.

Every test below can be applied to us, and one of them is a test we fail. It is named where it falls.

Does a supplier's own location change your ranking?

Not by itself, and this is where a regional pitch is usually strongest and weakest at the same time.

Where a firm ranks for a search in its own city is decided by things attached to the firm: the address on its listing, the pages on its site, the reviews and mentions pointing at it. It is not decided by where the supplier's office is. A team two miles away and a team two thousand miles away are working on the same underlying signals, and neither can buy proximity for you.

What a regional supplier can genuinely hold is knowledge of the market, and that is a different asset. Knowing that a metropolitan area has three suburban court hubs and that clients search by suburb rather than by city name is a real advantage. Knowing which practice areas in that city are contested by two firms with large advertising budgets is a real advantage. Both are checkable in a way a claim about relationships is not.

So the useful reframing is this: stop asking whether they are local, and start asking what they know about the market that you can verify in the same meeting.

How do you test a claim to know your market in ten minutes?

Bring the numbers with you and ask four questions in a fixed order.

You can hold the first two answers before the meeting. We measured 52 cities on 3 August 2026, including 20 in the United States, and the figures separate cities that look similar. In Phoenix, 8,100 people a month search for a criminal defense attorney and a click runs around $86.12. In Chicago the same search draws 2,400 a month at around $23.72. Buying a month of each would be 8,100 × $86.12 = $697,572 against 2,400 × $23.72 = $56,928 — arithmetic on published figures, not a forecast, and far beyond what any firm spends.

The gap is the point. A supplier describing both cities as competitive markets requiring the same approach has told you they are working from an impression. A supplier who says the click price in one is roughly four times the other has told you they looked.

Ask the fourth question last, because it is the one where genuine local knowledge shows up unprompted and cannot be produced by anyone reading a dashboard.

What can a regional supplier give you that a remote one cannot?

Three things, and we do not offer any of them.

They can sit in your office. For a practice with several partners who need to be persuaded together, a meeting in a room is worth more than any document, and video calls do not substitute for it. They can be introduced to your staff, which matters when the material has to come out of fee earners who are busy. And they can be checked by walking into a firm across town that already uses them, which is the strongest reference procedure available and one nobody can stage for you.

That is the damaging admission this page owes you. We work remotely, we will not be in your conference room, and a firm whose real requirement is a supplier who turns up should buy that. We are the wrong answer to it.

Three of the 40. We are not going to say what magnifylab.com charges: the figures our tooling collected from these sites mixed genuine fees with case values and sentence fragments, so the only claim we stand behind is whether a figure was visible on the day.

What does this cost, and what falls outside it?

Our Practice Sprint is $1,450 and the build tier is $2,900. Fixed, published, no minimum term.

Of the 40 suppliers read on 3 August 2026, 12 published a price at all, 5 showed only a range beginning with the word from, 8 claimed a guarantee of some kind, and 1 offered work with no minimum term. Meanwhile 15 of the 62 questions buyers ask on these searches are price questions, so about a quarter of the market's demand is aimed at something roughly seven suppliers in ten leave unanswered.

Outside the price: we do not manage advertising spend, we do not fix intake, and we give no advice on a firm's own obligations under lawyer advertising rules, which run through ABA Model Rule 7.2(b) and are adopted differently from state to state. We never charge per inquiry, per case or per matter — referral arrangements are restricted in prescribed legal business and the restriction binds the firm paying as well as the party paid. We cannot promise a ranking, a position or a number of clients, and neither can anybody else.

Before you shortlist anyone

We read 40 legal-marketing suppliers in full in August 2026 — including several named on this page. Twelve published a price. One offered work with no minimum term.

The free report gives you the full count, named, so you can repeat the reading rather than take ours. It also shows how many people search for your practice areas in your town, and what those clicks cost to buy at Google's own prices.

Get the report — five questions, about two minutes →

No call required. Our own prices are on that page.

Where should I read next?

On what a supplier should actually be producing month to month: law firm content marketing.

If the quote in front of you is for a build: law firm website design templates.

If you are weighing one named person instead of a team: law firm seo expert.

For the largest city in the dataset, where the same test applies: law firm marketing nyc.

If you meant the state rather than the city: law firm marketing new york.

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