Short answer: Digital marketing in Dubai is usually priced as a monthly retainer, and the range is wide because it scales with how competitive your industry is and how much work your site needs. Lower tiers suit smaller or less contested businesses, while highly competitive niches require a larger, sustained investment. The table below outlines what you can expect at each level.
You are not paying for labour. You are paying to outrank the specific companies already holding those positions.
A retainer quote should state plainly:
If a proposal does not specify these, there is nothing to hold the agency to.
Some agencies charge a management fee and take a percentage of your advertising budget without saying so. Ask directly.
Your Google Ads account, Analytics and Search Console should be in your name. If an agency owns them, leaving means starting over.
Not always — but below a certain point the arithmetic stops working. An agency charging AED 1,500 a month is allocating a few hours to your account. That may be fine for a small local business and is not enough for a competitive campaign.
