Eight questions worth asking

Can you show results for a business like mine?
Not a logo wall — actual traffic or ranking data.
What exactly will you do in month one?
A competent agency answers specifically. A weak one talks about “optimisation
What is the notice period?
Short notice periods protect you. Long ones lock you in.
Who owns the accounts?
Search Console, Analytics and Google Ads should be in your name.
How do you build links?
If the answer is vague, or mentions buying them, walk away.
What do you report and how often?
Monthly, in plain English, showing leads — not a dashboard export.
 
Who actually does the work?
The person in the meeting is often not the person on the account.
What would make you turn down this project?
An agency that has never turned work down is selling, not advising.
 
One useful test

Ask for a free audit before committing. Any competent agency will do one. How they present it tells you a great deal — whether they explain clearly, whether they prioritise, and whether they are honest about what will be difficult.

Warning signs

Guaranteed first-position rankings : Nobody controls Google’s results.
 
Results promised in 30 days : SEO does not work that way.

 

Prices far below the market : SEO in Dubai runs AED 3,000 to AED 15,000 per month. A few hundred dirhams buys automated links or bulk AI pages, both now penalised.

 

No questions about your business : An agency that quotes before understanding your margins and customer value is guessing.

 

Reporting only on rankings : Rankings are a means. Leads are the point.
// FAQs

frequently asked questions

Astraunaut Image for Numbers matter
Do you work with businesses outside Dubai?

Yes. We work across the UAE including Abu Dhabi, Sharjah, Ajman and Ras Al Khaimah, and with clients elsewhere in the GCC. See our Abu Dhabi page.

They do different jobs. Ads stop the moment you stop paying; SEO compounds. Most of our clients run both — and paid search data makes the SEO work sharper, because you can see which terms actually convert before investing months in ranking for them. Our Google Ads service covers the paid side

No, and neither can anyone else. Any agency guaranteeing a specific position for a competitive term is either misleading you or targeting terms with no search volume. We commit to a process and to transparent reporting.

Yes — WordPress admin or equivalent, plus Google Analytics and Search Console. If you do not have Search Console set up, we do that first.

We will do the audit anyway. If your current agency is doing good work you will find that out, which is worth knowing either way.

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