The firm needed a website that reflected the quality of their legal work and the breadth of their practice — one that clearly presents eight specialist areas, builds personal trust through the solicitor’s own voice, and converts first-time visitors into enquiries without friction.
We built a structured, content-led site with a distinct visual identity, clear practice area navigation, and a warm but professional tone that reflects how Julia Rana Solicitors actually work with clients — directly, honestly, and without unnecessary complexity.
We mapped how prospective clients approach a multi-practice firm — often arriving via a specific need (a visa refusal, a redundancy, a landlord dispute) rather than a general search. This shaped a navigation structure built around practice areas rather than firm-centric messaging.
High-fidelity layouts were developed with a warm, considered visual identity — balancing professionalism with approachability. Each practice area page was structured to validate the visitor’s situation and present a clear path to booking a consultation.
Key enquiry flows were tested across mobile and desktop — from landing on a practice area page to submitting a contact form or clicking to call. Given the firm’s WhatsApp availability, messaging contact pathways were also validated for ease of access.
Final refinements balanced the firm’s breadth of services with a coherent visual identity — ensuring the site feels specialist and trustworthy regardless of which practice area a visitor arrives through.
Distinct Visual Identity: A warm, professional colour system and typography pairing applied consistently across all eight practice area pages — replacing the generic template aesthetic with a presence that feels genuinely the firm’s own.
Reusable Components: Practice area cards, testimonial blocks, consultation CTAs, and contact forms built as modular components — making it straightforward to add new services or update content as the firm grows.
Scalable Architecture: A component-driven structure that supports Julia Rana Solicitors’ broad and growing practice without visual inconsistency across the site.
Clean Developer Handoff: Fully documented design assets and interaction specs delivered for an accurate, on-brief build — from approved designs to live site.
Distinct Visual Identity: A warm, professional colour system and typography pairing applied consistently across all eight practice area pages — replacing the generic template aesthetic with a presence that feels genuinely the firm’s own.
Reusable Components: Practice area cards, testimonial blocks, consultation CTAs, and contact forms built as modular components — making it straightforward to add new services or update content as the firm grows.
Scalable Architecture: A component-driven structure that supports Julia Rana Solicitors’ broad and growing practice without visual inconsistency across the site.
Clean Developer Handoff: Fully documented design assets and interaction specs delivered for an accurate, on-brief build — from approved designs to live site.
AA warm, professional visual identity that replaces the firm’s former template aesthetic with something distinctly their own — considered typography, a cohesive colour palette, and a layout that communicates expertise without formality.
“Compassionate, understanding, and they fought hard for my rights. The outcome was better than I hoped for.”
