TV Edwards needed a website that reflected nearly a century of legal expertise while remaining accessible to clients navigating difficult personal circumstances — from family law and housing disputes to criminal defence and Court of Protection matters. Authority and warmth had to coexist.
We structured the site around the firm’s three audience segments, built clear entry points for each practice area, and embedded the firm’s Chambers, Legal 500, and Lexcel credentials throughout — creating a site that builds trust immediately and guides each visitor to the right team.
We mapped how different client groups approach TV Edwards — a family in housing crisis, a business facing licensing issues, a private client needing conveyancing. Their ‘You & Your Family / Property / Business’ structure was a clear strategic foundation to build on and sharpen.
High-fidelity layouts were developed around TV Edwards’ values — professionalism, clarity, respect, and care. Award and accreditation signals were built in from the first scroll, and solicitor team pages were structured to support both credibility and personal connection.
Key flows were tested across all three audience segments — from arriving via a practice area search to finding a solicitor profile and making contact. Accessibility was given particular attention, befitting a firm with long-standing commitment to vulnerable and disadvantaged clients.
Final refinements addressed the balance between the firm’s scale and its community roots — producing a site that feels established and trustworthy, while remaining warm and approachable for clients arriving in difficult circumstances.
Authoritative Visual Identity: A considered, professional colour and typography system applied consistently across all three audience segments and 16+ practice area pages — signalling the firm’s standing without losing the warmth that defines how TV Edwards works with clients.
Reusable Components: Practice area cards, solicitor profile blocks, award and accreditation displays, and contact CTAs built as modular components — scalable as the firm’s team and services continue to grow.
Accessible Architecture: A component-driven system built with accessibility in mind throughout — appropriate for a firm that takes on legal aid-funded cases and regularly supports vulnerable clients.
Clean Developer Handoff: Fully documented design assets, interaction notes, and component specs delivered for an accurate, on-brief build from design to live site.
Authoritative Visual Identity: A considered, professional colour and typography system applied consistently across all three audience segments and 16+ practice area pages — signalling the firm’s standing without losing the warmth that defines how TV Edwards works with clients.
Reusable Components: Practice area cards, solicitor profile blocks, award and accreditation displays, and contact CTAs built as modular components — scalable as the firm’s team and services continue to grow.
Accessible Architecture: A component-driven system built with accessibility in mind throughout — appropriate for a firm that takes on legal aid-funded cases and regularly supports vulnerable clients.
Clean Developer Handoff: Fully documented design assets, interaction notes, and component specs delivered for an accurate, on-brief build from design to live site.
A professional, considered visual identity befitting a firm with nearly a century of history and Chambers & Partners recognition — structured layouts, authoritative typography, and a palette that communicates trust, clarity, and genuine care for clients.
“Compassionate, understanding, and they fought hard for my rights. The outcome was better than I hoped for.”
